WooW

Some sunglasses just sit on your face. WooW Glasses are meant to be noticed, and Dr. Melissa McCulley and the team at McCulley Optix Gallery have made a point of stocking the styles that actually deliver on that promise, part of the gallery’s full designer collection.

Born in a Paris studio and built around a playful colour palette, WooW Eyewear brings a bit of rebellion to a category that often just follows fashion trends. You might be after a fun everyday pair or a statement piece for summer, and the WooW collection gives you plenty of reasons to look forward to putting your sunglasses on.

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The WooW Collection

Heritage & Craftsmanship

WooW is a Parisian brand founded in 2011 by designers who wanted eyewear with a sense of humor instead of forced seriousness. That attitude shows up in vibrant colors and in short, encouraging phrases printed on the temple tips where only the wearer notices them.

WooW frames combine cellulose acetate with titanium and stainless steel accents, sometimes finished with a slim metal ring at the lens edge, all chosen for high-quality craftsmanship rather than a quick trend cycle. That mix keeps colors saturated and the structure intact long after cheaper sunglasses start to fade or loosen.

Style Range

Inside the WooW collection, you’ll find designer frames ranging from playful cat eye shapes to hybrid shapes that blend two silhouettes into one. Elongated geometry and hexagonal pantos add a bolder edge, while geometric colour blocks and a layered 3D effect bring depth without cluttering the design.

Lighter wire frames sit at the other end of the spectrum for a quieter, everyday feel. However you lean, these stylish frames are built to hold their shape well past a single season.

Lens Technology & Protection

WooW’s sun lenses come in polarized, UV400, and photochromic versions, each suited to a different kind of day outdoors. On the road or near water, polarized sun glasses cut down on reflected glare in a way a plain tint never could.

Photochromic lenses shift automatically between bright sun and shade, and anti-reflective options are available for patients who also want less glare on the inside of the lens. UV400 coverage comes built into every version, so protection isn’t something you have to add separately.

Prescription Options

Turning a favorite frame into everyday eyewear is simple, since several WooW styles support single-vision and progressive lenses. During your regular eye care visit, your prescription gets measured and built directly into the frame you’ve picked, sun style or otherwise.

That means one pair can double as both a fashion statement and your primary correction, instead of splitting the job across two different pairs.

Fit Guidance

Every face is a little different, and WooW accounts for that with a range of sizes, bridge designs, and adjustable nose pad arms that keep the frame anchored comfortably. Rounder faces tend to suit the brand’s more angular shapes, while narrower faces often do well with the softer, rounded options in the lineup.

Small details, like an unexpected optical style or a subtle design accent, leave room for real personal expression. Our team walks you through these choices during your fitting so nothing is left to guesswork.

The Research Behind UV Protection

Cataracts remain a leading cause of vision loss worldwide, and the World Health Organization estimates that sun exposure may cause or worsen up to 20% of those cases, a figure cited in a peer-reviewed review published in Frontiers in Ophthalmology. Children’s eyes are especially vulnerable to this kind of exposure, since younger lenses let in more UV light than a fully matured adult eye does. That damage doesn’t reset each season; it accumulates gradually over years of ordinary outdoor time, not just during vacations or unusually sunny stretches.

The American Academy of Ophthalmology recommends wearing sunglasses that block 100% of UVA and UVB rays anytime you’re outdoors, regardless of the season. If you’re already managing a condition like cataracts or macular degeneration, building that habit into your daily routine is worth the extra attention, and it’s something our team can speak to directly during your visit.

Meet Our Doctor

Long before opening McCulley Optix Gallery, Dr. Melissa McCulley left Fargo to study at Boston College, then went on to complete her Doctor of Optometry with honors at the Southern College of Optometry. Four years working within the University of Minnesota’s Department of Ophthalmology followed, with a focus on specialty contact lenses and low vision care. Returning to North Dakota, she brought that specialized training home and built a practice centered on genuinely personalized eye care.

Recognition like her CooperVision Best Practices Honoree distinction, along with the gallery’s spot as a 2025 finalist for INVision Magazine’s America’s Finest Optical Retailers, reflects that same standard of care. Rather than stocking whatever happens to be trending, she and her team choose eyewear brands, WooW included, based on how well the frames actually hold up and fit real patients. Learn more about our practice.

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Getting You Into the Right Pair

What We Talk About First

Rather than pushing you toward whatever’s popular, we spend the first few minutes just listening. Dr. McCulley or a team member wants to know your typical week, your current prescription, and how much time you spend outdoors versus indoors. That context is what turns a fitting into an actual recommendation instead of a guess. It only takes a few minutes, but it changes which WooW frames we reach for first.

Building Your Shortlist

Based on that conversation, we assemble a small set of WooW options built around your face shape and the optical style you gravitate toward. If polarization, a photochromic tint, or anti-reflective lenses matter to you, we factor that in here rather than later. Want to get ahead of this step? Our personalized glasses survey lets you start narrowing things down before you even walk through the door.

The Try-On Appointment

Now for the fun part: putting frames on and actually seeing how they look. Our team pays attention to balance and how each pair sits against your face, not just how it looks in the mirror for a second. If the first frame isn’t quite right, try again with the next one on your shortlist; that’s what it’s there for. Once something clicks, we take exact measurements and place your order, lens upgrades included.

Simple Care Habits

Right before you head out, we run through a couple of habits that keep your sunglasses in shape. Store them in a hard case rather than a bag or a pocket, and stick to a microfiber cloth instead of whatever’s nearby, especially with polarized or anti-reflective lenses. None of this takes much effort, but skipping it is usually how a good pair starts looking rough within a year.

Staying in Touch

A few weeks in, once the glasses are part of your actual routine, we check back to see how they’re holding up. Something that felt fine at the fitting can feel different after a week of real use, and that’s normal. If an adjustment is needed, whether it’s the fit behind your ears or how a lens performs outdoors, we handle it without an extra charge.

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Come Find Your Perfect Pair!

Your next favorite pair of sunglasses is probably sitting in our gallery right now, waiting for you to notice it. Dr. Melissa McCulley and her team love watching that moment when a patient tries on a WooW frame and just knows.

Curious what just landed? Peek at our Instagram and Facebook pages before your visit, or send us a quick note through our contact page if you have questions before booking. When you’re ready to try a pair on for yourself, grab a time that works for you and let’s find the perfect pair for you. Living in the Fargo area? Visit McCulley Optix Gallery in person today!

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FAQs

How much do WooW sunglasses typically cost?

Pricing for WooW sunglasses varies by frame style, materials, and any lens upgrades you choose, such as polarization or a prescription fit. The collection uses higher-quality materials like titanium and cellulose acetate, so prices sit above budget drugstore sunglasses but stay accessible for designer frames. Our team can walk you through current pricing for specific styles during your visit.

Are WooW frames sturdy enough for daily wear?

Yes, the titanium, stainless steel, and acetate used throughout the collection are chosen specifically for long-term durability, not just looks. These materials resist bending and warping far better than typical mass-market plastic frames. With basic care, a WooW pair should hold up well beyond a single season of everyday wear.

Can I wear WooW sunglasses over contact lenses?

Yes, WooW sunglasses work fine over both soft and rigid contact lenses since the frame itself doesn’t interact with your contacts. This gives you the option to skip a prescription lens upgrade entirely if contacts already correct your vision. Just mention your contacts during your fitting so we can confirm the frame feels right for how you actually wear it.

How can I tell if sunglasses are actually blocking UV rays?

Not all dark lenses block UV light, since tint color has more to do with visible light than ultraviolet protection. Quality sunglasses, including WooW’s UV400-rated lenses, are tested and labeled to confirm they meet that protection standard. Buying from a licensed optical provider is the most reliable way to know your sunglasses are doing their job.

What if I'm not happy with my WooW frames after purchase?

Reach out to our team through our contact page as soon as possible if a pair isn’t working out once you get it home. We’ll look at adjustment or exchange options based on your specific situation. Getting in touch early gives us the best chance to make things right quickly.

What should I do if my WooW frames need repair?

Bring your WooW frames back to McCulley Optix Gallery if a hinge loosens, a nose pad wears out, or a lens needs replacing. Our team can handle many small repairs in-house or coordinate with the manufacturer for larger issues. Regular care extends the life of your frames, but repairs are always an option if something goes wrong.